The OODA Loop

Military strategist and US Air Force Colonel John Boyd, developed the OODA loop (Observe, Orient, Decide, Act). It is a means to reduce reaction time and enable more streamlined decision-making.

Video Credit:  The History Channel

Which improvements to your OODA loop catapult you ahead of your competitors? This is what we do for clients everyday - from idea to science delivered.

Originally applied for combat operations, OODA is now applied to understanding commercial operations and learning processes.

The ability for an organization to process this cycle more rapidly than an opponent gives them a major advantage over their competitor.